Atlanta, GA (July 15, 2014) – MSouth Equity Partners, an Atlanta-based private equity firm, announced an investment in USA Television Holdings, LLC ("USA TV"), a company focused on acquiring local broadcast television stations in attractive, mid-tier markets in the U.S.

Along with Heartland Media, LLC, a media investment group run by long-time industry executive Bob Prather, USA TV purchased KEZI in Eugene, OR and KDRV in Medford, OR. Both stations are ABC affiliates that possess number one or two market positions and are located in cities with strong underlying economic fundamentals and attractive demographic profiles. Collectively, the two stations reach nearly 1.5 million people daily.

Barry Boniface, an MSouth Equity Partner said, "We are very excited about our investment in USA TV and look forward to working with Bob Prather to expand and grow this very attractive investment strategy. We believe these two Oregon stations are an excellent initial platform to build a leading portfolio of local broadcast television assets across the U.S."

MSouth Equity Partners is a private equity investment firm that provides equity capital and expertise to support management teams in acquisitions and recapitalizations of lower middle market companies typically valued between $25 and $125 million. Based in Atlanta, Georgia, MSouth invests primarily in the South with a consistent focus on management buyouts of business services, distribution and specialty manufacturing companies. With more than $700 million under management in two active funds, MSouth is a successor to Cravey, Green & Wahlen, Inc., which was founded in 1984.