Atlanta, GA (November 7, 2014) – MSouth Equity Partners, an Atlanta-based private equity firm, announced the sale of PetroLiance, LLC, a leading provider of lubricants, fuel and ancillary products and services for the industrial, passenger and commercial vehicle segments, to PetroChoice, LLC. Headquartered in Apex, NC, PetroLiance was formed in 2006 through the combination of four heritage ExxonMobil lubricant suppliers and delivers products to over 7,000 customers through its network of ten strategic operating facilities.

"We are very pleased with the PetroLiance transaction and the attractive return it provided to our investors," said Bart Mclean, an MSouth Partner. "Backing a strong management team, led by the company's outstanding CEO and COO, Kevin McCarter and Bob Crouch, was critical to the company's success in becoming one of the leading distributors of petroleum products in the U.S."

MSouth Equity Partners is a private equity investment firm that provides equity capital and expertise to support management teams in acquisitions and recapitalizations of lower middle market companies typically valued between $25 and $125 million. Based in Atlanta, Georgia, MSouth invests primarily in the South with a consistent focus on management buyouts of business services, distribution, specialty manufacturing and telecommunications/media companies. With more than $700 million under management in two active funds, MSouth is a successor to Cravey, Green & Wahlen, Inc., which was founded in 1984.